Collection: Kindness Collection

Kindness never goes out of style.


The Kindness Collection features our best-selling designs that celebrate compassion, connection, and doing good — from “Kindness Is the Coolest Flex” to “Nice People Club.” Every item in this collection is more than just wearable — it’s a reminder that love in action changes lives.

And the best part? 100% of profits support ICU families, send kids to faith-based programs, and fund scholarships for local students — all in honor of Brady Steuerwald.


Wear it. Share it. Live it.